Privacy Policy

GOINBUSH 4X4 PTY LTD ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and disclose your personal information in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

What Information We Collect

We collect personal and non-personal data to enhance your experience and improve our services.

1.1. Personal Information

Email Address – Collected when you sign up for an account or subscribe to marketing emails.
Geolocation Data – Real-time GPS coordinates, elevation, and distance to provide location-based services.
User Preferences & Saved Tracks – Linked to your account to personalize your experience.

1.2. Technical & Usage Data

Device Information – Includes device type, operating system, and app version.
Behavioural Data – Tracks in-app activity such as searches, saved tracks, and feature usage.

Analytics & Tracking

Google Analytics 4 (GA4) – Monitors app usage, engagement, and performance.
Meta Pixel – Collects data for marketing and app improvement.

How We Use Your Information

We use the data collected to:

✅ Provide and improve our services.
✅ Offer location-based recommendations for 4WD tracks.
✅ Monitor app performance and resolve technical issues.
✅ Send marketing emails and updates (if you opt-in).
✅ Ensure security, prevent fraud, and comply with legal requirements.

We do not sell or rent your personal information to third parties.

Data Storage & Security

Your data is securely stored on Supabase, a privacy-compliant database provider.

Secure Cloud Storage – Data is encrypted and protected against unauthorized access.
Access Controls – Only authorized personnel can access user data.
Regular Security Audits – To ensure ongoing protection of your information.

We take reasonable steps to safeguard your data, but you acknowledge that no online service is completely risk-free.

How Your Data Is Stored and Processed

We use third-party service providers to store, process, and manage your data securely. These providers do not access, use, or sell your data beyond what is necessary to operate Goin' Bush.

Your data may be stored or processed by:

Supabase – Stores user account information, preferences, and geolocation data securely.
Google Analytics 4 (GA4) – Tracks app usage and behavioural insights to improve functionality.
Meta Pixel – Helps us analyse and optimise marketing effectiveness.

We will only disclose your data if legally required – To comply with Australian laws, regulations, or enforceable government requests (e.g., court orders, law enforcement investigations).

All third-party service providers are required to comply with Australian privacy laws and follow strict security measures to protect your information.

Your Rights & Choices

Under the Privacy Act 1988 (Cth), you have the right to:

Access Your Data – Request a copy of the personal data we store.
Correct Your Data – Request updates or corrections to inaccurate information.
Opt-Out of Marketing – Unsubscribe from promotional emails at any time.
Withdraw Location Tracking – Disable GPS access via your device settings.
Request Data Deletion – Contact us to permanently delete your personal data.

To exercise your rights, email us at help@goinbush.com.au.

Children's Privacy

Goin' Bush is not intended for individuals under 16 years of age, and we do not knowingly collect personal information from children. We do not have measures to verify user age upon sign-up.

If you are a parent or guardian and believe your child has provided personal information, please contact us at help@goinbush.com.au. If we discover that we have inadvertently collected data from a child under 16, we will take steps to delete that information as soon as possible.

Data Retention Policy

We retain your personal information only as long as necessary to provide our services and fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Personal data is retained for three years.

Data Aggregation and Anonymization

We may aggregate and anonymise your data to analyse usage patterns and improve our services. This aggregated data does not identify individual users and may be shared with third parties for research or marketing purposes.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyse usage, and deliver personalised content. You can manage your cookie preferences through your browser settings or device preferences.

Legal Basis for Processing

We process your personal data based on your consent, the necessity to perform a contract with you, or our legitimate interests in providing and improving our services.

Cross-Border Data Transfers

As we use Supabase and Google Analytics, some data may be processed in overseas locations. By using Goin' Bush, you consent to your data being stored and processed outside Australia in compliance with applicable privacy laws.

Data Breach Response

We comply with the Notifiable Data Breaches (NDB) scheme under the Privacy Act 1988 (Cth).

In the event of a data breach that is likely to result in serious harm, we will:

Investigate & Assess – Conduct an internal review within 30 days.
Notify Affected Users – If your data is at risk, we will inform you via email.
Notify OAIC – If required, we will report the breach to the Office of the Australian Information Commissioner (OAIC).
Provide Recommendations – We will offer steps to protect yourself from potential harm.

Changes to This Policy

We may update this Privacy Policy from time to time. If significant changes occur, we will notify you via email or app notification.

Contact Us

If you have privacy concerns or requests, you can contact us at:

📧 help@goinbush.com.au

If you believe we have breached the Privacy Act 1988 (Cth), you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.